IKEA has a product line, and marketing techniques, that tend to be a bit... quirky. There's some odd commercials out there for that company, and did you know they even deliver?
Disclaimer - first ad to the contrary IKEA IS a family-safe environment. (The little guy and I had dinner there last night, ended up getting a couple of PELLO chairs and other misc. stuff...) It's a great place to waste an evening...
J.